TikTok is introducing a updated setting that permits them to reduce the volume of AI-made videos appearing in their streams. This move comes as the company announced that it currently hosts more than 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale rollout. This shift coincides with a surge in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the quickest rising content creators on another major platform primarily display AI-generated videos. A considerable share of this output is deemed “AI slop”, a phrase for inferior, mass-produced content that is often nonsensical or bizarre.
Based on user feedback that a lot of users like content created using AI tools, from digital art to educational videos, and we aim to offer the community the option to see more or less of that, depending on their own likes,” stated a company executive.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its app labeled as made with AI. In total, more than 100 m media items are added to the app each day, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Members will be capable of limit or boost the level of AI-generated videos they watch by accessing the content preference option in the app and selecting the AI content topic. Further subjects that currently be modified under the setting encompass news, fashion, beauty, and choreography.
Content Labeling and Policies
Its rules mandate creators to tag convincing AI-generated content, and it prohibits dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is unmarked can be deleted under its community policies.
Furthermore, the platform will henceforth apply an artificially created watermark to content produced via its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This action is aimed to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally launching a $2m educational fund for specialists and institutions to develop learning resources about ethical AI use. This program will benefit educational bodies dedicated to training coding and technology.
Platform Protection
The platform has supported its moderation strategy, amid discussion over intentions to make redundant numerous safety staff in Britain. It is planning to cut hundreds of positions in its content moderation department in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but automated tools can protect employees by filtering out the most harmful content prior to it gets reviewed by staff. The platform announced a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
